Search Engine Optimization (SEO) is key to helping customers discover your business. This guide tells you what you need to know to start and grow your business.
From the world’s biggest brands to personal websites, search engine optimization (SEO) is an essential tool for driving traffic, acquiring new customers and being found online. For small businesses, search engine rankings not only help customers find you, but it can also increase your credibility with them.
SEO offers incredible opportunities and access (it’s a free marketing channel by nature) to inbound traffic, but knowing where to start and what advice to follow can be tricky. This guide to SEO is here to tell you what you need to know about optimizing your website to show up in Google and other search engines, and ultimately use SEO to grow your business.
This SEO guide is divided into four sections, designed to ease the learning process while providing quick reference as your SEO programs become more complex. From the most complex to the most basic ideas, this is a step-by-step action plan for achieving SEO success for your website. We know there’s a lot to cover, so each section serves as a specific point of reference in case you have any problems or questions, or you can read the guide cover to cover to fully master engine optimization. of research.
Choose a domain name.?
For example maisonneakers.com is the domain name of Maison Sneakers.Choosing a domain name for your website is an important first step in SEO. Keywords in your domain are no longer an SEO ranking factor, so choose a domain name that matches your business and your brand. In general, the best domains for SEO are short and memorable because unique and easy-to-remember domains promote link building and branding.If you don’t want to invest in a custom domain, you can always start with a free Square .Choose a domain on Square.?
When you create a website on Square, you can choose a free subdomain, transfer a domain from another provider, connect the domain to an outside service, or buy a domain from Square. Square also offers a range of gTLDs (generic top level domains) and ccTLDs (country code top level domains). For instance :